Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most valuable business asset. There is a common misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise as to if to register a signature. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to use the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from using your brand and potentially damaging the reputation of the business.
In respect to a trademark objection reply filing online application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of this business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories available.
It is important to highlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect organization and business conception around australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the most of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval in order to the exclusive user belonging to the specified trademark for the plethora of goods and services sent applications for under the application.